明新科技大學 106 學年第1 學期教學大綱
Syllabus Fall 2017 , Minghsin University of Science and Technology

■日間部/Day Time ■必修/Required Course

科目名稱 Course Title
研究方法與論文寫作
Research Method and Thesis Writing
教學目標 Course Objective
本課程主要是研究工作的基本技能訓練,課程目標如下:
1. 了解研究方法的基礎概念與理論。
2. 了解質化與量化研究的方法與應用
3. 了解資料分析方法,並提出見解和研究成果。
The course provides Studetns with the fundamental techniques in research works. The objective of this course are provided as followings:
1. Understanding the principles and contexts in the area of research methods.
2. Understanding quatitative and qualitative research methods and its research design
3. Understanding the way to analyzing data and presenting insights and findings
課程類別/Course Type:
系別: 管理研究所 Department Graduate Institute of Management
任課教師: 王貴英, Instructor ,
授課班級: 碩管一甲 Class CMA1A, Master
教師職等: 助理教授, Faculty Position Assistant Professor,
電子信箱: kyw@must.edu.tw E-mail kyw@must.edu.tw
學分數: 3 Credits 3
上課時數: 3 Hours 3
辦公室: 管院 221室 Office Management Bldg. Rm221
師生互動時間: 週二15:00~17:00 週五15:00~17:00 Office Hours Tue 15:00~17:00 Fri 15:00~17:00

週次
Week
教學內容 Topics
01企業研究概論 Introduction to Business Research
02研究流程 Research process
03透過次級資料與發現來釐清研究問題 Clarifying the Research Question through Secondary Data and Exploration
04研究設計 Research Design
05質化研究方法 Qualitative Research
06量化研究方法 Quantitative Research
07資料收集與量測 Data Collection and Measurement
08問卷調查與分析工具 Questionnaires and Instruments
09期中考 mid-term exam
10抽樣 Sampling
11資料整理與呈現 Data Preparation and Preparation
12探索與檢定資料 Exploring and Examining Data
13假說檢定 Hypothesis Testing
14資料關聯性分析 Measurement of Association
15企業研究的道德議題 Ethics in Business Research
16報告研究發現與意涵 Presenting Insights and Findings
17研究報告撰寫 Writing a research report
18期末報告 Final Report
課堂用書(請遵守智慧財產權、不得非法影印)
Text Book (Obey Intellectual Property Rights; do not make illegal copies.)
企業研究方法
參考書目/Reference Books
企業研究方法 胡政源著
量化研究方法(一) 邱皓政著
應用統計學 林惠玲 陳正倉 著
成績評量 Evaluation
1. 期中考 30%
2. 期末報告 40%
3. 課堂參與 30%
1. Mid-term exam 30%
2. Final report 40%
3. Class participation 30%
教學方法 Methods of Instruction
1.課堂授課
2.課堂討論
3.SPSS 於統計的應用
1.Lecturing
2.Class discussion
3.Using SPSS as a supplement tool to analyze statistical data
課程要求 Course Policies and Requirements
1.所有上課指定作業要親自完成並準時繳交
2.準時出席、不缺課
1.Finish assignments by yourself,and submit on time.
2.Attend class on time

課程進度將依學生之學習狀況做適度的調整
Adjustments may be made in the syllabus to meet students’ needs

 

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